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U.S. automakers still don't understand energy conservation

U.S. automakers still don't get it

By Tommy Denton, Mar 20, 2007

After the energy shocks of the 1970s, the US Congress demanded that U.S. automobiles become far more energy-efficient. The average vehicle mileage required under the 1970s standards rose from the teens to the mid-20s -- and then sat there.

Thirty years later, after a spasm of gluttonous gorging of fuel to power SUVs and other muscle machines, the world's most profligate petroleum consumer has fallen back into vulnerability. Rather than applying the basic lesson that those who eat too much should eat less, much of the American business mind has been dedicated to finding alternative fuels to sate the nation's ravenous energy appetite, says this interesting opinion piece.

Read the full article here @ Roanoke

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