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Solazyme Brings Algenist Line into JCPenney 2

Solazyme Brings Algenist Line into JCPenney

October 7, 2011

Solazyme, Inc. has announced the expansion of Algenist™, Solazyme’s microalgae-based luxury skincare line, to include 146 Sephora inside JCPenney locations throughout the US.

“We’re thrilled to introduce Algenist to our Sephora inside JCPenney clientele,” said Daphne Freeman, Vice President, DMM Merchandising Sephora inside JCPenney. “An essential part of our new Beauty Breakthroughs skincare destination, it’s an innovative brand that uses cutting-edge technology to deliver fast, effective results. Our stores have been asking for Algenist since the day it hit the market.” The expansion into Sephora inside JCPenney is Algenist’s sixth major distribution agreement. Since its initial launch in March 2011, Algenist retail locations have expanded from 850 Sephora stores throughout the US and Europe, to include QVC, one of the largest multimedia retailers in the world. Additionally, Algenist is also offered in all 61 Space NK stores in the UK, all Canadian Sephora stores, and is sold on Canada’s only nationally televised shopping service, The Shopping Channel.

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Sat October 08 2011 09:13:29 AM by Tomcatino 1237 views
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