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Solazyme Expands Algenist Distribution to Canada 1

Solazyme Expands Algenist Distribution to Canada

June 30, 2011

Solazyme, Inc. has signed agreements with Sephora Canada and the leading Canadian multimedia retailer, The Shopping Channel®, to launch Algenist™, Solazyme’s microalgae-based prestige anti-aging skincare line throughout the country. The Algenist product line will begin selling in all 26 Canadian Sephora stores and on The Shopping Channel’s highest rated beauty programming starting in July 2011.

“Algenist comes from a lineage of biotechnology expertise that is not only pioneering the future of skincare, but reinvigorated the luxury skin and personal care space,” said Frederic Stoeckel, Senior Vice President & General Manager, Solazyme Health Sciences. “Sephora and The Shopping Channel provide incredible support and access to some of the largest markets in the world and we look forward to a successful launch with their respective audiences in Canada.”

In March of 2011, Solazyme launched the initial Algenist product portfolio in more than 850 retail Sephora stores worldwide and on QVC’s lead beauty programming. Algenist ranked immediately after the launch as a top selling brand in both Sephora USA and on QVC.

The line of innovative alguronic acid based products will launch in Canada with three initial product offerings, including the Algenist Concentrated Serum, the Algenist Anti-Aging Moisturizer, and the Algenist Complete Eye Renewal Balm.

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Fri July 01 2011 11:50:54 AM by Tomcatino 1412 views
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