{"id":3094,"date":"2011-03-25T11:05:12","date_gmt":"2011-03-25T11:05:12","guid":{"rendered":"http:\/\/www.oilgae.com\/blog\/?p=3094"},"modified":"2011-03-25T11:05:12","modified_gmt":"2011-03-25T11:05:12","slug":"exxons-algae-biofuel-ad-banned-over-misleading-claims","status":"publish","type":"post","link":"http:\/\/www.oilgae.com\/blog\/2011\/03\/exxons-algae-biofuel-ad-banned-over-misleading-claims.html","title":{"rendered":"Exxon’s algae biofuel ad banned over misleading claims"},"content":{"rendered":"

The UK Advertising Standards Authority has banned an algae biofuel TV advert by oil giant ExxonMobil because it overstated the technology’s climate change mitigation potential.<\/p>\n

n the advert, a scientist said that “in using algae to form biofuels, we’re not competing with the food supply, and they absorb CO2, so they help solve the greenhouse problem as well”.<\/p>\n

But a complainant, who noted that any carbon dioxide absorbed by algae would be re-released back into the atmosphere when it was burned as fuel, objected that the ad misleadingly implied that the technology would reduce CO2 levels.<\/p>\n

See more at<\/p>\n

<\/a><\/p>\n

http:\/\/www.euractiv.com\/en\/climate-environment\/exxons-algae-biofuel-ad-banned-misleading-claims-news-503443<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

The UK Advertising Standards Authority has banned an algae biofuel TV advert by oil giant ExxonMobil because it overstated the technology’s climate change mitigation potential. n the advert, a scientist said that “in using algae to form biofuels, we’re not competing with the food supply, and they absorb CO2, so they help solve the greenhouse […]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[248,249],"class_list":["post-3094","post","type-post","status-publish","format-standard","hentry","category-algae-energy-companies","tag-exxon","tag-mobile"],"_links":{"self":[{"href":"http:\/\/www.oilgae.com\/blog\/wp-json\/wp\/v2\/posts\/3094","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.oilgae.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.oilgae.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.oilgae.com\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"http:\/\/www.oilgae.com\/blog\/wp-json\/wp\/v2\/comments?post=3094"}],"version-history":[{"count":2,"href":"http:\/\/www.oilgae.com\/blog\/wp-json\/wp\/v2\/posts\/3094\/revisions"}],"predecessor-version":[{"id":3096,"href":"http:\/\/www.oilgae.com\/blog\/wp-json\/wp\/v2\/posts\/3094\/revisions\/3096"}],"wp:attachment":[{"href":"http:\/\/www.oilgae.com\/blog\/wp-json\/wp\/v2\/media?parent=3094"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.oilgae.com\/blog\/wp-json\/wp\/v2\/categories?post=3094"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.oilgae.com\/blog\/wp-json\/wp\/v2\/tags?post=3094"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}